The Negros Chronicle
- The Negros Chronicle
- 2017-2019
- negroschronicle.com
Overview
We migrated the entire website from a hard-coded, static framework to WordPress. We managed to create a new content management process for the news company. This resulted in a massive improvement of the overall content distribution, website performance, online presence, and user experience.
The Negros Chronicle is the leading, award-winning news media company in Dumaguete City, Negros Oriental. We partnered with the company and worked with their in-house development and content production team to provide consultancy for parts of their online news outlet NegrosChronicle.com website running on an old static framework.
NegrosChronicle.com operates multiple news delivery channels – weekly newsprint, FM Radio, and online news website. Before I joined the team, their main income source is their weekly newspaper, followed by the radio, and lastly their website.
Goals
- Migrate website to WordPress
- Must be modern and mobile-responsive
- Streamline content production workflow for their multiple news channels with online publication first approach.
- Improve online presence
- Visibility on Google News
- Improve performance of the website
- Multi-authorship website
- Secure website with strong anti-spam feature
Approach
- Design and develop a new digital news content delivery platform with the following features:
- Modern look & feel
- Mobile-friendly
- Streamlined news content management system
- Multi-author system
- Social media integration
- Online ads management system
- Improve search engine visibility and conquer Google News presence targeted locally
- Automate Social Media Marketing process
- Migrate to a more optimized, fast, managed hosting
- Provide ongoing website maintenance and support
- Provide on-demand graphics design support
Amazing Results
To be able to deliver a digital news content delivery platform that will meet The Negros Chronicle’s requirements, I used the WordPress Content Management System (CMS) that I enhanced for a custom-fit solution.
- Full digital news content delivery platform that is available on devices of all sizes with a fresh, modern design and greatly improved user experience.
- Dramatically increased audience reach and viewer engagement.
- Google News presence in just 3 months from relaunch.
Monthly Numbers
Fist Page of Google
After 3 months of intensive search optimization on the site, NegrosChronicle.com tops on the following keywords:
- Dumaguete news
- Negros Oriental news
- Latest news in Dumaguete
- Latest news in Negros Oriental
Tops in Google News for “Dumaguete” keyword.
Search and Google News Presence
With the different strategies applied on the site, we have managed to boost the site’s online presence in 3 months.
Significantly Improved Google Page Speed Score
Improving the Google Page Speed score of the online news website is a critical factor for boosting the site’s search and Google News presence. From SLOW to GOOD was the goal and with the cooperation of the publication team, we hit it!