June De La Peña

HCON.PH Construction Services

HCON.PH Business Website
Overview

HCON.PH is a full-scale construction services startup based in Negros Oriental, Philippines. We teamed up and worked for hand in hand to come up with a brand that represents the ethos of the company. They wanted a website that will showcase their projects. Also, they need the business to have a strategically good online presence to boost sales and at the same time automate the entire sales and marketing process.

Goal
  • Brand & identity design
  • Modern, mobile-responsive website that speaks the brand as a leading construction company
  • Showcase construction projects/portfolio
  • Create a scalable platform for the business
  • Inbound marketing focused approach
  • Implement a solid sales funnel system
  • Automate the business.
Approach
  • Design a logo and branding guides for consistency in the implementations
  • Use WordPress to create the website.
  • Intensive search optimization from the beginning of the website design. Optimize as we build the site.
  • Use Perfex CRM to handle sales and customer relations.
  • Implement hosted email marketing automation using FluentCRM and Fluent Forms.
  • Integrate Fluent Forms to both FluentCRM and Perfex CRM
  • Setup the website for multi-authorship and content marketing later on.
HCON.PH Responsive Design Showcase
Amazing Results
  • A brand that speaks quality construction services.
  • A modern, fast, and optimized WordPress-based portfolio website that looks good on different screen sizes.
  • An integrated business platform that automates the entire sales process.
  • An online business, though new, is already searchable on Google.
  • Social media presence with a relatively good reach for a new business.