Case Study: Enhancing Local Reach of Valechon through Branding, Creative Design and Social Media Management

Background

Valechon is a premier food establishment located in Valencia, Negros Oriental, specializing in the preparation of Lechon Belly – a boneless roll variant of the traditional Filipino lechon. With a decade’s worth of experience in the industry, Valechon has successfully positioned itself as a leading innovator. The mission is to offer an irresistible blend of flavor and convenience to customers who can enjoy bountiful servings of Lechon without dealing with bones.

Despite having an established presence online, Valechon sensed the potential for growth and felt the need to improve its branding efforts and extend its reach locally.

Problem

Valechon was keen on reaching out to more local patrons but found it challenging due to limitations in their current marketing strategy. They were seeking innovative ways to enhance their brand image and expand their outreach efforts within area.

Solution

To address this challenge, Valechon sought assistance from Junedp – a professional service provider known for their expertise in branding, creative design and social media management.

Junedp devised an approach based on two major components:

• The first involved creating engaging content that showcased the unique aspects of Valechon’s offering through creative graphic designs.
• The second aspect focused on making full use of WordPress design services for website optimization. This entailed continuous implementation and maintenance services aimed at ensuring seamless user experience.

The entire engagement program was designed as ongoing with regular performance evaluations at different stages. Junedp used proprietary techniques like advanced SEO strategies and detailed audience segmentation to reach out effectively to the target demographic.

Results

This comprehensive strategy led to an impressive increase in sales with measurable results. The exact data are proprietary information; however, there is substantial evidence pointing towards significant improvement post-engagement.

The project’s success extended beyond increasing sales figures; it also brought about additional benefits:

• Job Creation: The increased scale of operations allowed Valechon to hire more staff and contribute positively towards local employment rates.

• Local Economy Boost: As traffic increased at Valechon’s business location, so did traffic at nearby businesses. These indirect benefits helped invigorate Valencia’s local economy.

The case study demonstrates how effective digital strategies complement traditional business models by enhancing reach, improving brand image and indirectly contributing towards community development.

For more information about how Junedp can assist your organization with similar challenges or if you’re interested in exploring our range of offerings visit junedp.com/cv or feel free to reach out directly.